Thursday 1st September, 2011 (Source: The China Post)
MANILA--Flag carrier Philippine Airlines (PAL) has lined up more revenue-enhancing and cost-cutting initiatives that are expected to improve the company's profitability in the mid to long term.
As the airline prepares to cut about 2,600 jobs in a bid to dramatically cut costs, the Lucio Tan-led airline said its measures to be implemented in the next 12 months aim to improve the quality of service as the airline competes with smaller but faster-growing budget carriers.
“The goal of PAL is to grow profitable and enhance its position as a key player in the Asian airline industry by providing a combination of superior customer service, convenient schedules and competitive fares while controlling costs,” the company said in a disclosure.
“PAL will continue rationalizing capacity allocation through matching demand with capacity by deploying aircraft accordingly,” PAL added.